Ibukunoluwa Yakubu
Design & Motion for Film and TV
Sairbeen
Category
Credits
Studio
BBC News Design
Role
Concept, Design & Animation
Creative Director- Matt Boulton
A deep-dive into subjects making waves in the Pakistan news agenda and original journalism/topics that set the agenda. We will cover news that matters to normal people in a style which will appeal to female and younger audiences. This is a show built for social - engaging but also fostering and creating conversations whilst building a community. Sairbeen ‘visual identity’ Sairbeen translates as roughly as ‘panorama’, and was the starting point for visual identity thinking and well as the unwrap / unfolding
Logo, derived from the panorama shape, symbolizes the expansive view we offer. Just as a panorama unfolds, revealing a vast landscape, Sairbeen unravels the complexities of the news, providing a comprehensive and diverse perspective. symbolizes the act of uncovering the layers and depths of complex issues. symbolizes the act of uncovering the layers and depths of complex issues.We develop a clean and light look based on rich gradient colours added as highlightWe develop a graphic package of social template derivered from the core brand
